Razvoj strategije društveno odgovornog poslovanja građevinskog poduzeća primjenom GRI smjernica

master's thesis

• Title (english): Development of a corporate social responsibility strategy of a construction company by applying a GRI standards
• Author: Karla Đikić
• Mentor: Anita Cerić (mentor)
• Mentor: Lana Lovrenčić Butković (komentor)
• Committee member: Miljenko Antić (predsjednik povjerenstva)
• Committee member: Lana Lovrenčić Butković (član povjerenstva)
• Committee member: Ivica Završki (član povjerenstva)
• Granter: University of Zagreb; Faculty of Civil Engineering; Zagreb
• Defense date and country: 2022-02-17, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Civil Engineering; Construction Organization and Technology

Abstract

U današnjem svijetu poduzeća su ekonomski motor društva, a ostvarivanje profita je društvena odgovornost. Međutim, u trenutnoj situaciji gdje veliki utjecaj imaju klimatske promjene, pitanja društvene prirode utječu na poduzeća do te mjere da se društveno odgovorno poslovanje (DOP) čini novim terenom borbe za konkurentski uspjeh. Politika društveno odgovornog poslovanja korisna je ne samo za poslovni rezultat korporacije, već i za njezine zaposlenike, dionike, potrošače te za zajednice, okoliš i društvo u cjelini. Stoga je imperativ procijeniti i znati u kojoj je mjeri korporacija društveno odgovorna što današnje kompanije mogu pokazati kroz nefinancijska izvješća temeljena na raznim standardima i smjernicama koji pomažu pri njihovoj izradi. Nefinancijska izvješća se definiraju kao proces obavještavanja o društvenim i ekološkim utjecajima uzrokovanim gospodarskim aktivnostima tvrtke na određene interesne skupine i poduzeće u cjelini. Ciljevi društveno odgovornog poslovanja integrirani su u poslovnu strategiju poduzeća i postaju pokretač njegovog razvoja. Strategija DOP-a otključava zajedničku vrijednost ulaganjem u društvene aspekte konteksta koji jačaju konkurentnost tvrtke te se kao posljedica razvija simbiotski odnos: uspjeh tvrtke i uspjeh zajednice međusobno se ojačavaju.

Abstract (english)

In today's world, companies are the economic engine of society, and making a profit is a social responsibility. However, in the current situation where climate change has a major impact, issues of a social nature affect companies to such an extent that corporate social responsibility (CSR) seems to be a new ground in the struggle for competitive success. Corporate social responsibility policy is beneficial not only for the business result of the corporation, but also for its employees, stakeholders, consumers, communities, the environment and for society as a whole. Therefore, it is imperative to assess and know the extent to which the corporation is socially responsible, which today's companies can show through non-financial reports based on various standards and guidelines that help in their development. Non-financial reports are defined as the process of informing about the social and environmental impacts caused by the economic activities of the company on certain stakeholders and the company as a whole. The goals of socially responsible business are integrated into the business strategy of the company and they become the driver of its development. The CSR strategy unlocks the common value by investing in the social aspects of the context that strengthen the company's competitiveness, and as a result a symbiotic relationship develops: the success of the company and the success of the community are mutually reinforcing.

• Keywords: društveno odgovorno poslovanje; strategija DOP-a; nefinancijsko izvještavanje; materijalnost; GRI standardi
• Keywords (english): corporate social responsibility; CSR strategy; non-financial reporting; materiality; GRI standards
• Language: croatian
• URN:NBN: urn:nbn:hr:237:999566
• Study programme: Title: Civil Engineering; specializations in: Construction Management, Transportation Engineering, Geotechnical Engineering, Hydraulic Engineering, Structural Engineering, Construction Materials, Theory and Modeling of Structures; Course: Construction Management; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka građevinarstva (magistar/magistra inženjer/inženjerka građevinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2022-04-04 07:04:19