Strategija poslovanja društva Colas Hrvatska d.d. za vrijeme trajanja krize uzrokovane pandemijom COVID-19.

master's thesis

• Title (english): Business Strategy of Colas Hrvatska d.d. during the crisis caused by the COVID-19
• Author: Mateja Košćak
• Mentor: Ivica Završki (mentor)
• Mentor: Lana Lovrenčić Butković (komentor)
• Committee member: Miljenko Antić (predsjednik povjerenstva)
• Committee member: Lana Lovrenčić Butković (član povjerenstva)
• Committee member: Zvonko Sigmund (član povjerenstva)
• Granter: University of Zagreb; Faculty of Civil Engineering; Zagreb
• Defense date and country: 2020-07-09, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Civil Engineering

Abstract

Svrha pisanja ovog rada bila je istražiti utjecaj krize izazvane virusom COVID 19. na strategiju poslovanja građevinskog poduzeća, ali i prikazati koliko je dobro postavljena i implementirana strategija bitna za opstanak građevinskog poduzeća u kriznim situacijama. Građevinski sektor uvijek je prvi na udaru pri dolasku svake krize, ali ujedno i zadnji koji se iz nje izdiže. Aktualna ekonomska kriza kao posljedica zdravstvene krize ni ovaj put nije zaobišla građevinski sektor. Iako je njen utjecaj na građevinarstvo manji u odnosu na druge djelatnosti, on zasigurno nije zanemariv. Velika i srednja poduzeća čiji menadžment tim zajedno s zaposlenicima posebno njeguje vlastitu strategiju, u trenutnoj su krizi iskusili posve nov način vođenja poslovanja. Izazove koje je pružila ova kriza neke je bacila na koljena, dok su drugi svojim inovativnim rješenjima uspjeli zadržati svoj konkurentski položaj. Kao završetak koji zaokružuje cjelokupan rad, izrađena je studija slučaja srednje velikog građevinskog poduzeća Colas Hrvatska d.d. u kojem je opisan način poslovanja društva za vrijeme trajanja aktualne krize.

Abstract (english)

The purpose of writing this thesis was to investigate the impact of the crisis caused by the COVID 19 virus on the business strategy of a construction company, as well as to show how well set and implemented strategy is essential for the survival of a construction company in crisis situations. The construction sector is always the first to be hit by any crisis, but also the last to emerge from it. The current economic crisis as a consequence of the health crisis has not bypassed the construction sector this time either. Although its impact on construction is smaller compared to other activities, it is certainly not negligible. Large and medium-sized companies, whose management team, together with employees, especially nurtures their own strategy, have experienced a completely new way of doing business in the current crisis. The challenges posed by this crisis have brought some to their knees, while others have managed to maintain their competitive position with their innovative solutions. As a conclusion that completes the entire work, a case study of a medium-sized construction company Colas Hrvatska d.d. which describes the way the company operates during the current crisis.

• Keywords: strategija; strateški menadžment; poslovna kriza; krizni menadžment; strategija u kriznim situacijama; građevinski sektor
• Keywords (english): strategy; strategic management; business crisis; crisis management; crisis strategy; construction sector
• Language: croatian
• URN:NBN: urn:nbn:hr:237:606316
• Study programme: Title: Civil Engineering; specializations in: Construction Management, Transportation Engineering, Geotechnical Engineering, Hydraulic Engineering, Structural Engineering, Construction Materials, Theory and Modeling of Structures; Course: Construction Management; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka građevinarstva (magistar/magistra inženjer/inženjerka građevinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2020-11-27 07:18:02